Terms of Service

Placeholders to fill in before publishing: [EFFECTIVE DATE], [LEGAL ENTITY NAME], [STATE OF FORMATION], [CONTACT EMAIL], [GOVERNING LAW STATE], [REGISTERED ADDRESS]. This is a strong starting template, not legal advice.

1. Agreement to Terms

These Terms of Service ("Terms") are a binding agreement between you ("you," "User") and [LEGAL ENTITY NAME], a [STATE OF FORMATION] limited liability company ("Tracer Lab," "we," "us"). They govern your access to and use of the Tracer Lab website, application, and services (collectively, the "Service").

By accessing or using the Service, creating an account, or revealing contact data, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

You represent that you are at least 18 years old and are using the Service for legitimate business purposes.

2. What the Service Does

Tracer Lab helps founders and businesses identify potential customers. The Service analyzes a website you submit, researches the relevant market, and produces a go-to-market report that may include a suggested ideal customer profile, market pain points, recommended channels, a readiness score, and sample outreach copy. For users who choose to do so, the Service also surfaces business contact information of individuals who may match the suggested profile, sourced from third-party data providers.

The Service provides information and suggestions. It does not guarantee results, accuracy, or outcomes. You are solely responsible for how you use any output.

3. Your Responsibilities — Acceptable Use of Contact Data

This section is important. By using the Service — and especially by revealing or exporting any contact information — you agree to the following, and you accept sole responsibility for your compliance:

a. Lawful, legitimate business use only. You will use contact data obtained through the Service only for legitimate business-to-business purposes and only in compliance with all applicable laws, including but not limited to the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), state anti-spam and privacy laws, and, where applicable, the GDPR and other international data-protection laws.

b. Compliant outreach is your obligation. If you send email, place calls, or otherwise contact individuals using data obtained through the Service, you are the sender and the responsible party. You must honor all opt-out and unsubscribe requests, include required identifying and opt-out information in your communications, and maintain a lawful basis for contacting each individual. Tracer Lab is a data and intelligence provider; it is not the sender of your communications and is not responsible for your outreach.

c. No prohibited uses. You will not use the Service or any data obtained through it to: harass, stalk, defraud, or harm any person; send spam or bulk unsolicited messages in violation of law; build a competing data product; resell or redistribute the raw contact data; make decisions about consumer eligibility for credit, employment, housing, insurance, or other purposes governed by the Fair Credit Reporting Act (FCRA); or violate any third party's rights.

d. Indemnification. You agree to defend, indemnify, and hold harmless Tracer Lab and its members, officers, and agents from any claim, loss, liability, or expense (including reasonable attorneys' fees) arising out of your use of the Service, your outreach activities, your handling of contact data, or your breach of these Terms.

4. Accounts

You are responsible for safeguarding your account credentials and for all activity under your account. Notify us promptly at [CONTACT EMAIL] of any unauthorized use. We may suspend or terminate accounts that violate these Terms.

5. Plans, Fees, and Credits

Certain features (such as revealing contact emails) may be limited, metered by usage, or available only on a paid plan. Where the Service offers paid plans, fees, billing cycles, and usage limits will be described at the point of purchase. Paid fees are non-refundable except where required by law. We may change pricing or limits prospectively with notice.

Contact reveals and similar actions consume usage allowances that correspond to our own third-party data costs. Unused allowances do not roll over unless expressly stated.

6. Intellectual Property

The Service, including its software, design, brand, and the Tracer Lab name and marks, is owned by Tracer Lab and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for your internal business purposes, subject to these Terms. You may use the reports and outputs the Service generates for your own business. You may not copy, modify, reverse engineer, scrape, or create derivative products from the Service.

7. Third-Party Data and Services

The Service relies on third-party providers (including data, search, and AI providers) to function. We do not control and are not responsible for the accuracy, completeness, or availability of third-party data or services. Contact information may be inaccurate, outdated, or incomplete, and the suggested profiles and market analysis are algorithmic estimates, not verified facts.

8. Disclaimers — No Warranty

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted, error-free, or that any output, lead, score, or suggestion will produce any particular result, customer, or revenue. You use the Service and its outputs at your own risk.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, TRACER LAB AND ITS MEMBERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUES, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE. Our total aggregate liability for any claim arising out of or relating to the Service or these Terms will not exceed the greater of (a) the amount you paid us in the three (3) months before the event giving rise to the claim, or (b) one hundred U.S. dollars ($100).

Some jurisdictions do not allow certain limitations; in those places, the limitations apply to the fullest extent permitted.

10. Termination

You may stop using the Service at any time. We may suspend or terminate your access at any time, with or without notice, if you violate these Terms or if we discontinue the Service. Sections that by their nature should survive termination (including Sections 3, 6, 8, 9, and 11) will survive.

11. Governing Law and Disputes

These Terms are governed by the laws of the State of [GOVERNING LAW STATE], without regard to conflict-of-law rules. You agree that any dispute will be resolved in the state or federal courts located in [GOVERNING LAW STATE], and you consent to their jurisdiction.

12. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will update the "Last updated" date and, where appropriate, notify you. Your continued use of the Service after changes take effect constitutes acceptance.

13. Contact

Questions about these Terms: [CONTACT EMAIL] · [LEGAL ENTITY NAME], [REGISTERED ADDRESS].